SUMMER OF CONNECTION
GRAPHIC DESIGN in Collaboration with THE Taco Bell Creative Team
In THE Spring of 2025, I worked with the Taco Bell Creative Team to design GRAPHIC DESIGN assets for the Taco Bell Foundation's Summer of Connection Conference in San Diego, CA. This three-day event brought together 300 talented scholars from around the United States to engage in mentorship, networking, and philanthropy events.
Two of my DESIGNS were chosen FOR Summer of Connection 2025. The FIRST was the "Scholar Dollar" - the currency of the event that scholars could earn by attending workshops, completing challenges, and doing random acts of kindness. The SECOND was THE hotel room key issued to all scholars for access to hotel venues.
I wanted to capture the essence of CALI surf culture while designing within Taco Bell's global creative identity. I'm so proud of the final results - they're distinctively EAD Labs.
Development Time: 2 Months
Scholar Dollar
Scholar Dollar Front Design
Scholar Dollar Rear Design
STRIVE.
Hotel Room Key
